WHAT IS DIGITAL MARKETING?
Digital marketing, in a nutshell, is the promotion of brands over the internet with digital communication. This includes not only SEO, email, and web-based advertising but also text messages and multimedia banners. Digital marketing involves digital communication as the primary component of a marketing campaign.
DIGITAL MARKETING VS INBOUND MARKETING
The purpose of digital marketing is to convert prospects by utilizing the most effective tools. Multi-platform strategies or one-platform strategies are both possible when it comes to digital marketing strategies for brands.
There are many aspects to inbound marketing. First, it determines what goals need to be achieved, then it examines the available tools to determine which will effectively reach target customers, and then it determines at what stage of the sales funnel that should occur.
One of the most important things about digital marketing and inbound marketing is that they work well together. An inbound marketing strategy provides structure and purpose to a digital marketing campaign, ensuring that each channel works toward achieving a specific objective.