Email marketing is a channel used by companies to communicate with customers. It has a high return on investment making it important for most companies. A modern email campaign focuses on consent, segmentation, and personalization. Marketers like Stepup Technolab use automation to handle the heavy lifting in a comprehensive marketing strategy to increase brand awareness and ROI.

Types of marketing emails

1. Promotional emails
2. Informational emails
3. Re-engagement emails

1. Promotional emails

You can use email marketing to promote new product releases, special offers, and your brand. An email marketing campaign may consist of 3-10 emails sent over several days or weeks. A call-to-action is an action the reader should take after reading the email. CTA’s are important to market your products and services.

2. Informational emails

Newsletters are like emails but focused on new news from your business. Reaching out to people regularly with a newsletter helps you create closer contact with your subscribers. Instead of just writing a blog post, use your newsletter to share more in-depth communication with your audience.

3.Re-engagement emails

The re-engagement email is a type of email that helps reconnect with customers now that they've been inactive. The best way to do this is by creating an interesting subject and following up with some compelling content.

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Why Email Marketing is an Effective Marketing Strategy?

You may be thinking, “Do people still use email? Of the many ways to market something today, doesn't social media take up the most time?” While it is true that you can reach a lot of people through social media, there are plenty of good reasons to send emails too.

     1. Email marketing is an inexpensive, personal way to reach large audiences of people.
     2. You can create email marketing campaigns that are tailored to your target audience.
      3. Email marketing can give you direct access to individual inboxes.

In 2021, there were approximately 4 billion global email users. Americans check their email at least once per day, with more than 4 out of 10 Americans checking it several times a day. Email is preferred over other forms of communication for 62% of consumers.


Emails are an essential part of the growth and management of a business. Opportunity is lost if you don't have an email marketing strategy.

Email marketing helps you achieve three key objectives

1. Conversions
2. Brand Awareness
3. Customer Loyalty

1. Conversions

Send an email marketing campaign to your list. Try these email marketing techniques to boost your sales conversions even further.

Offers can be personalized and tailored to different people. For example, coupons or special offers may be offered on subscribers’ birthdays or their anniversaries, as well as when they sign up for a newsletter.

A cart abandonment email is triggered whenever a visitor adds an item to their cart but doesn’t check it out.

2. Brand Awareness

Email is an opportunity to reach out to people directly with one-to-one communication. As such, it's a great place to explore new brands and publications.

A personalized message that a customer receives in his or her inbox will bring your brand to the forefront. A personalized email goes beyond what a social media post can do as it is far more impactful and ensures that each customer has seen your message.

One major advantage of email marketing is its scalability-with a modest budget and an initial list of contacts, one can easily send emails to thousands of people without it costing much.

3. Customer Loyalty

Email is the most powerful tool to retain customers and drive loyalty, running alongside other systems such as CRM.

Email is an effective way to build meaningful relationships with your online community.

Freelancer Email Marketer




As a freelancer digital marketer, I’m helping companies promote their products and services online. My role is to reach out to your target audience, drive them to the website, and convert them into paying customers. My Freelance Digital Marketing Service includes Google Ads, PPC advertising, social media marketing, Social Media Advertisement, SEO, Email Marketing, WordPress Web Development, Shopify Development, Website Speed Optimization, Content Marketing, Ecommerce Store Management, Local Business Optimization.

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