WHAT IS SEARCH ENGINE OPTIMIZATION (SEO)?
Search engine optimization is getting your website to the top of a search engine’s results pages for a specific keyword or phrase. If someone is searching, “What is SEO?”, a natural response would be to type “Search Engine Optimization” into Google and expect your site to show up in the top 10 results. While it may sound simple enough, SEO strategies involve a complex system of keywords, backlinks, and on-page optimization that require an understanding of what makes a webpage attractive to search engines.
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